Shopify Store Name Ideas: 7 Methods to Find Your Perfect Name

The Challenge of Naming a Shopify Store

Every Shopify store starts with a name. It becomes your domain, your brand identity, and the word customers type into their browser. With millions of active Shopify stores, finding an available name that actually resonates takes strategy.

Method 1: The Keyword Blend

Take a keyword from your niche and blend it with an unexpected word. Selling organic skincare? Combine "glow" with "ritual" to get GlowRitual. This approach signals what you sell while sounding like a brand, not a keyword-stuffed URL.

Try these combos for common niches:

Fashion: ThreadLoom, StyleVault, WearNova
Home goods: NestCraft, CozyForge, HomeBloom
Tech accessories: GearPulse, TechNest, PixelDen

Method 2: The Portmanteau

Blend two words into one new word. Pinterest (pin + interest) and Instagram (instant + telegram) both used this technique. For Shopify stores:

Furnish + Flourish = Furnlish
Bottle + Botanical = Bottanical
Minimal + Market = Minmarket

Keep it under three syllables and make sure people can guess the spelling.

Method 3: Foreign Language Borrowing

Borrow a word from another language that captures your brand essence. "Lush" could have been "Üppig" (German for lush) — exotic and trademarkable. Just verify the word doesn't mean something offensive in other languages.

Popular sources: Japanese, Italian, Scandinavian languages. They tend to produce words that sound elegant to English speakers.

Method 4: The Founder's Touch

Use your name creatively. This isn't just "John's Shop." Think "Warby Parker" (named after two Jack Kerouac characters) or play with your initials. If your name is Sarah Chen, "SC Collective" or "Chenova" could work.

Method 5: Abstract and Invented

Make up a word entirely. The advantage is zero competition and easy trademarking. The disadvantage is you'll need to build meaning from scratch through marketing.

Tips for inventing words:

Use soft consonants (L, M, N) for approachable brands
Use hard consonants (K, T, X) for bold, tech-forward brands
End with a vowel for a friendly feel (Zola, Huma, Niko)

Method 6: The Descriptor Plus

Pair a descriptive adjective with a simple noun. "Brilliant Earth," "True Botanicals," and "Honest Company" all follow this formula. It's straightforward and works because customers immediately understand the brand promise.

Examples:

Bold Thread
Pure Pantry
Swift Supply

Method 7: Acronyms and Initialisms

ASOS stands for "As Seen On Screen." H&M is Hennes & Mauritz. If your full brand concept is wordy, an acronym might be the answer. Just make sure the letters flow well when spoken aloud.

Checking Availability on Shopify

Shopify assigns you a myshopify.com subdomain during setup. But your real domain matters more. Here's what to check:

Custom domain: Is yourname.com available?
Shopify subdomain: Is yourname.myshopify.com taken?
Social handles: Can you get @yourname everywhere?

Use BrandScout to check all of these simultaneously before you commit.

Common Shopify Naming Mistakes

Too long: If it's more than two words, it's probably too long
Hard to spell: "Xquisite Boutique" will lose customers who can't find you
Too generic: "The Best Store" won't rank for anything and isn't memorable
Trend-dependent: Names ending in "-ly" or "-ify" may feel dated in a few years

What If Your Ideal Name Is Taken?

Don't panic. Try these workarounds:

Add "shop," "co," or "studio" (e.g., ShopLumos, Lumos Co)
Try a different TLD (.co, .store, .shop) but always aim for .com first
Modify the spelling slightly without making it confusing

Lock It In

Once you've found a name that passes all the tests — memorable, available, easy to spell — register the domain immediately. Claim your social handles the same day. Shopify makes connecting a custom domain simple from the admin panel.

Start your search now with BrandScout and find a Shopify store name that's available across domains, social media, and trademark databases.